case study

DRDAR

The Department of Rural Development and Agrarian Reform (DRDAR) is a government agency that plays a vital role in the development of rural areas and the agricultural sector in South Africa. As part of its mission to serve its stakeholders better, DRDAR recognised the need for a website revamp and search engine optimisation (SEO) to improve its online presence, increase visibility, and better communicate with its target audience.

We worked closely with our partner Imvelo Solution and DRDAR to understand their business requirements and user needs. The team conducted a thorough analysis of the existing website and identified areas for improvement. Based on this analysis, Grabbing Agency developed a comprehensive plan to revamp the website and optimise it for search engines.The first step was to create a content-first approach that would put the user's needs at the forefront. This involved designing a user-friendly interface that would allow the communication team to easily upload and manage content. We also created a digital training program to assist DRDAR in uploading and optimising content.

The results of the website revamp and SEO efforts were outstanding. DRDAR's website saw a significant increase in traffic, with a 50% increase in organic search traffic within the first six months of launch. The website also saw an increase in engagement, with users spending more time on the site and visiting more pages.In conclusion, the partnership between DRDAR and Imvelo Solution resulted in a successful website revamp and SEO project. The content-first approach and optimisation techniques implemented by Grabbing Agency helped DRDAR achieve its goals of improving online communication and engagement with its stakeholders.